140 Proof

OVERVIEW

Website: http://140proof.com/
Blog: http://blog.140proof.com/
Twitter: @140proofads

Description:
140 Proof offers measurable, social advertising for Twitter via ads that perform like tweets and convert better than untargeted display ads. Simple. Other ad solutions sell keywords and demographic audiences because they can’t (and don’t) deliver measurable engagement or real human interaction. 140 Proof™ can. It’s simple: they look at advertising through the lens of Twitter. They match ads to users based on what they care about, via public Twitter data. The ads that succeed get retweeted and shared with followers. Advertisers pay only for reaching the first-order audience; all succeeding reach via retweets and word of mouth is free… and measurable. 140 Proof’s patent-pending algorithm reaches the right Twitter users across mobile devices, desktop clients, and web apps, contextually.

Launch Date: July, 2009
Ownership: Private
Category: Advertising
Employees: 10

Total Funding: Backed by Blue Run Ventures and Founders Fund (amount unknown)

RECENT NEWS

No recent news.

KEY PEOPLE

CONTACT

Address:

Phone:
(800) 369-8393

Email:
hello@140proof.com