Generate a Return on Social with SoDash

SoDash is a brand new social media brand management, lead generation, and customer service tool for Twitter and Facebook. Support for more social networks and blogs is coming soon. The company behind SoDash is The Sandpit, a UK based company that develops social media products.

The reason SoDash is unique owes to its artificial intelligence algorithms that learn what is important to your business through tagging. Once trained, it will automatically tag messages that are sales leads, positive or negative comments about your brand or competitors brands, deliver market information, ghost write and send responses and much more.

Here are the main features that differentiate SoDash from its competitors, which – according to them – are Radian6 and CoTweet:

• Sodash SmartSearch: Sodash SmartSearches run on a 24/7 basis, archiving results from the moment you set up the search. Sodash also filters out spam messages and translates foreign language tweets into English.  You can filter stored search results based on keywords, relationships, or time periods.

• Sodash SmartTagging: Sodash uses unique, patented algorithmic technology to cut through the clutter and pick out the messages that matter to you within returns from your search terms. Is it support, criticism, or a question? Does it warrant a response? Tag up a few messages and pretty soon Sodash SmartTagging will learn how to sort tweets for you.

• Sodash Ghostwriter: Tags can also be used to streamline engagement. Every tag can be assigned a ghostwritten draft response, making it easy to respond to people. You can review and send draft messages with a single click, but also retain complete flexibility to personalise the message.

• Sodash Analysis and Reporting: These include tools for charting and reporting help you find trends, track important topics, and measure the impact of your campaigns. You can chart volumes and common words. Zoom in to segments and individual tweets. Create RSS feeds and export to spreadsheets. Sodash also provides a weekly email digest, showing key information and a summary of the sentiment surrounding each of your searches.

Another feature I find very interesting is the Unified Inbox, where you can see your Facebook comments, Twitter mentions and direct messages in a single stream with conversational threads, conversational histories, and easy to use reply tools.

I couldn’t find any information about pricing on their website but I got in touch with them and here’s what they told me: The Sandpit offers SoDash under a variety of pricing packages, and pricing for agencies follows a license model:

• 1-3 users: from a minimum of 1,000 GBP /month (entry level: 20 searches) to a maximum of 2,000 GBP /month (60 searches)
• 4-10 users: from 2,000 GBP /month (entry level: 20 searches) to 3,000 GBP /month (60 searches)
• 11-20 users: from 3,000 GBP /month (entry level: 20 searches) to 4,000 GBP /month (60 searches)
• 21+ users: POA

As I mentioned, according to them “SoDash is far more advanced version of things like Radian6 and CoTweet – and also much better value!” although Radian6 is obviously much more complex and offers a lot more features. But SoDash sounds promising so we’ll keep an eye on it!