BackTweets

BackTweets is a Twitter analytics tool to help you understand how people interact with you and your content. Backtweets is powered by BackType, a marketing intelligence company that develops products and services that help companies understand their social impact.

The BackTweets dashboard offers a macro and micro view of Twitter activity. It includes data on tweets, mentions, retweets, replies, impressions, reach and followers. It even suggests the best time to tweet to generate replies or retweets. The tool includes search and advanced search features for keyword performance analysis.

Some of its most interesting features and capabilities include:

* Account Analytics: Graph your updates, impressions and reach, profile your followers, and more.
* Reach & Impressions Stats: Reach is the maximum number of unique people that saw a link or tweet. Impressions is the maximum number of times a link or tweet was seen.
* Influencer Profiles: Measure a user’s influence, who they influence and who influences them. They calculate an influence score from 1-100 using a proprietary algorithm similar to Google’s PageRank to indicate how influential a Twitter user is. The score is based on an examination of a user’s interactions and reach.
* Keyword Analytics: Measure the number of tweets, impressions and reach of keywords on Twitter
* URL Analytics: Measure the number of tweets, impressions and reach, and how they convert to traffic
* E-mail Alerts: Receive an e-mail notification whenever someone tweets a link to your website.
* Google Analytics Integration: They allow you to connect your Google Analytics account to BackTweets, so you can see how tweets, impressions and reach translate to visitors to your web site.

What I think is interesting about BackTweet is that data includes every tweet published in the past year and every link shared on Twitter during the past two years. Altogether, that amounts to data on more than 30 billion tweets.

They have a basic account which is free, as well as a single user (Pro) account for $100/month, and an Enterprise account (for up to 10 users) for $500/month.

We’ve previously reviewed TweetReach, which is also a tool to measure how far your tweets travel (=reach) but, as the founders claim, “BackTweets is the only product that closes the loop for marketing on Twitter, helping brands, understand how engagement on Twitter converts to web traffic, sales or other key performance indicators they’re interested in.”