Sprout Social
April 27, 2011
Sprout Social allows businesses to efficiently and effectively manage and grow their social presence across channels and turn social connections into loyal customers. The web application integrates with Twitter, Facebook Pages, Yelp, LinkedIn, and FourSquare. In addition to communication tools, Sprout Social offers contact management, lead generation, analytics and more.
Some key features:
- Clean and simple Dashboard. You have a dashboard that lets you quickly view new followers, click-through from tweets, follower demographics, and your engagement and influence scores.
- Sprout Social can help you get more Twitter followers that are relevant to your business by searching users using key words and locations. You can also get detailed information on your followers, influencers, engagement levels, clicks and more.
- Sprout Social lets you track the impact of your social media messages for rapid feedback and guidance on your social media strategy and future campaigns.
- Sprout Social will sort through the clutter and noise and deliver you the relevant content surrounding your brand. This will help companies to monitor conversations in chronological timeline.
- Sprout Social allows you to take your social contacts and create an entire profile on them, including their company, position, email address and phone number. Each profile also includes links to their social media profiles and the ability to send them a message.
- Sprout Social will automatically track your conversation history with every user and allow you to add notes to their profile. This gives you full customer relationship management capabilities with every one of your social contacts and saves you time not having to update contacts in multiple places.
Here is a snapshot of my Sprout Social dashboard.
Overall, I found Sprout Social to be very useful and interesting. I can see how this would be a very good tool for companies looking to grow their presence with the right people online.
Pricing: An enterprise account is $49/month
You can sign up here: www.sproutsocial.com
2 Comments
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Thanks for the article, Cassie. Its good to hear you had a great experience with Sprout Social.
I did want to clarify the pricing. We have actually have two plans to choose from. Our Professional plan is 9$/month and includes the ability to monitor and report for 5 identities. The Business plan (which you’ve explained was Enterprise) is 49$/month includes everything in Professional also includes Locations features. Location features involve Foursquare, Gowalla networks as well as the ability to do Twitter keyword searches by location.
Thanks for the great review, Cassie! We’re quite excited about our application and all of the upcoming features, which will hopefully make social media marketing a bit more manageable for small businesses and brands. Glad you found the tool useful
- Brittany – Online Marketing Specialist at Sprout Social